About the Client

The client is a leading fintech company serving over 3 million users. While excelling in digital-first solutions, they faced challenges with scaling customer support, fraud prevention, and delivering personalized services efficiently.

Their business model focuses on enhancing user trust and engagement through intelligent automation and secure, tailored financial experiences. They aim to transform the way users interact with financial platforms by leveraging artificial intelligence to create smarter, safer, and more personalized experiences for both retail and enterprise customers.

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Business Needs

The client identified several critical operational and strategic challenges that were limiting their growth and service quality:

Inefficient Customer Support

High volumes of user inquiries led to slow response times, reducing satisfaction levels and limiting scalability of support operations.

Weak Fraud Detection Mechanisms

Rising incidents of undetected fraudulent activities threatened platform integrity and eroded user confidence.

Lack of Personalized Financial Services

Users expected individualized financial products and recommendations to improve engagement and decision-making, but such capabilities were limited.

Manual and Time-Consuming Operational Processes

KYC verification, loan approvals, and other back-end processes were largely manual, causing delays and inefficiencies.

Implemented Solutions

Binary Informatics developed a comprehensive AI-powered platform using an agile development approach, integrating cutting-edge technologies across key areas:

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Intelligent Customer Support System

A 24/7 AI-powered chatbot was implemented using Hugging Face Transformers for natural language processing (NLP), integrated with Salesforce API for CRM connectivity. This system handled real-time user inquiries and escalated complex issues to human agents via a priority queue system, significantly improving support responsiveness.

Automated Operational Workflow

KYC and loan approval workflows were automated using Robotic Process Automation (RPA) with UiPath , integrated with AWS Textract for document verification. This reduced manual errors and accelerated processing times for customer onboarding and loan disbursements.

Scalable Cloud & AI Architecture

Real-time collaboration capabilities were introduced via integration with the Microsoft Teams API , supported by MongoDB for storing interaction logs. This improved stakeholder coordination and ensured scalable teamwork.

Real-Time Fraud Detection Engine

A robust fraud detection system was built using XGBoost for real-time anomaly detection and risk scoring trained on historical transaction data. Apache Kafka was integrated for streaming transaction data, enabling the system to flag suspicious activities and reduce false positives effectively.

Personalized Financial Services Platform

AWS Lambda was used to build an intelligent query routing system that directed inquiries to the appropriate healthcare professionals, ensuring faster and more accurate resolution.

Results Achieved

The implementation of the Generative AI-powered communication engine delivered measurable improvements across key performance indicators:

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Improved User Trust & Satisfaction

Enhanced service quality led to increased customer retention and brand loyalty

85%
Enhanced Customer Support Efficiency

Reduction in average response time

50%
Stronger Fraud Detection

Improvement in fraud detection accuracy

60%
Streamlined Operations

Faster processing times for KYC and loan approvals

28%
Increased Product Engagement

Less time spent on repetitive tasks

These results significantly enhanced the client's service quality, patient satisfaction, and overall operational effectiveness.

Technology Stack

The following technology stack was used to implement the DevOps solution:

Artificial Intelligence / Machine Learning

Hugging Face Transformers
XGBoost
PyTorch

Backend & Data Streaming

Apache Kafka
AWS DynamoDB

CRM Integration

Salesforce API

Cloud Infrastructure

Amazon Web Services (AWS): EC2

Automation & Document Processing

UiPath (RPA)
AWS Textract

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